This is the story of one of our most successful prop firm partnerships. From zero ad spend to nearly 12x ROAS in six months.
The Starting Point
The client came to us with:
- No existing paid media infrastructure
- A decent product but zero brand awareness in a crowded market
- A modest initial budget of $15K/month
- A target ROAS of 3x (we exceeded that by 4x)
Phase 1: Foundation (Month 1-2)
We started with a comprehensive strategic review. Not a sales call — a real strategy session where we analyzed their competitors, their economics, and their market position.
Key decisions:
- Platform split: 50/50 Google and Meta to test both channels — following our standard allocation framework for launch-phase brands
- Creative approach: Data-led ads featuring real platform screenshots and trader results
- Copy strategy: Speaking directly to experienced traders, not beginners — using the archetype-based messaging we've refined across dozens of accounts
- Landing page: Complete overhaul focused on a single conversion action
Phase 2: Optimization (Month 3-4)
By month 3, we had enough data to make aggressive optimization decisions:
- Cut underperforming ad sets within 48 hours (not 2 weeks)
- Shifted 65% of budget to Meta after seeing stronger unit economics
- Introduced video ads featuring real trader testimonials
- Built custom audiences from high-value converters — segmented by persona clusters, not just "all purchasers"
Results at month 4: 5.8x ROAS with $45K monthly spend.
Phase 3: Scale (Month 5-6)
With proven creative and audiences, we pushed the throttle:
- Increased monthly spend to $85K
- Launched lookalike campaigns at 1%, 2%, and 3% thresholds
- Introduced Google Performance Max campaigns
- Added retargeting sequences for cart abandoners
Results at month 6: Nearly 12x ROAS on Meta, 7.2x blended across all channels.
The Takeaway
The difference wasn't magic. It was discipline. We killed what didn't work fast, doubled down on what did, and never let vanity metrics distract from the only number that matters: profit. This is the same three-pillar approach — trust, buyer psychology, and smart ad spend — that we apply to every account.
Want to see this approach taken even further? Read how we took Top One Futures from zero to $9M in 11 months — the full story behind our biggest prop firm engagement to date.
