Top One
Futures
From zero brand presence to top 5 on PropFirmMatch and $9.6M in revenue on $1.7M ad spend. In 11 months.
No Brand. No Website. No Audience.
Just a Product and a Dream.
Top One Futures came to us with nothing but a futures prop firm concept and the ambition to compete. No established brand identity. No website. No email list. No social following. No ad accounts. No historical data to work from.
They were entering one of the most saturated verticals in financial marketing — prop trading — where established players had years of brand equity, massive retargeting pools, and seven-figure monthly budgets. The odds were stacked against them.
Most agencies would have started with "brand awareness campaigns" and burned through budget building vanity metrics. We took a different approach entirely.
We already had something no other agency in this space had: deep audience intelligence from managing millions in prop firm ad spend across multiple accounts. We knew who buys, when they buy, what makes them click, and what makes them convert. We didn't need to guess. We needed to execute.
We Didn't Guess.
We Already Knew.
Cross-Account Audience Intelligence
We leveraged buyer data from our existing prop firm accounts to build lookalike audiences from day one. While competitors were testing cold audiences and burning cash, we launched with audiences that had already converted in the same vertical. Top One Futures started with a targeting advantage most firms take years to build.
Trader Buying Psychology
Traders don't buy like normal consumers. They're risk-takers who respond to aspiration, not features. We built ad creatives around lifestyle triggers — the car, the watch, the vacation, the freedom — because we'd tested these emotional hooks across millions in spend and knew exactly which ones drive purchases vs. just clicks.
AI at Scale
We structured AI campaigns, Search and PMax with segmented asset groups — each targeting different emotional triggers and geographic markets. US campaigns ran separately from international. Each asset group was built around a specific lifestyle angle, allowing Google's AI to optimize delivery while we controlled the creative psychology.
"The unfair advantage wasn't budget. It was intelligence." — We walked into this account with years of behavioral data on prop firm buyers. We knew which creative angles convert, which geographies perform, and which emotional triggers drive purchases. Top One Futures got the benefit of every dollar we'd ever spent in this industry.
Ads That Still Outperform.
Months Later.
These aren't stock templates. Every creative was built from our proprietary data on what makes traders click, engage, and buy. The lifestyle angles — cars, watches, vacations, freedom — were chosen because our cross-account data proved they outperform feature-based ads by 3-5x in this vertical. Many of these are still the top-performing ads in the account today.
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Click any creative to view full size
Not Projections.
Screenshots.
Other agencies show you decks with projected numbers. We show you the actual dashboards. Live data. Real spend. Real revenue. Click any image to zoom in and verify the numbers yourself.
Hyros attribution data — $1,718,570 cost, $9,616,249 total revenue, 5.6x ROAS, 48,309 sales, $35.64 CPS
Campaigns hit 12x ROAS within weeks of launch. Our cross-account audience data meant we skipped the "testing phase" entirely and went straight to profitable scale.
Across 2.8M+ clicks, we maintained sub-dollar CPCs in one of the most competitive verticals in financial advertising. Efficient traffic at massive scale.
48,309 completed purchases at $35.64 each. With an average order value of $198.39, every dollar spent returned over five in revenue — consistently, month after month.
Every Number.
Exposed.
11 Months.
Zero to Dominant.
Foundation
Account setup, tracking infrastructure, Hyros integration. Built initial creative suite using cross-account audience intelligence. Launched first AI campaigns, Search and PMax targeting US and international markets simultaneously.
Validation
Campaigns hit 12x ROAS within weeks. Validated lifestyle creative angles — cars, watches, and vacation themes outperformed feature-based ads by 4x. Began scaling spend while maintaining efficiency.
Scale
Aggressive scaling phase. Expanded asset groups with new lifestyle angles. Introduced geo-segmented campaigns. Monthly revenue crossed $1M. Top One Futures began appearing on prop firm comparison sites.
Dominance
Total monthly revenue peaked over $1M, with $700K+ from trackable ad attribution alone. Refined audience segmentation. Launched retargeting funnels. Top One Futures entered top 10 on PropFirmMatch. Cost per sale dropped below $36.
Top 5
Achieved top 5 ranking on PropFirmMatch. Total revenue surpassed $9M. ROAS stabilized at 5.6x across all campaigns. The creatives we built at launch were still among the top performers in the account.
In Their Own
Words.
"Josh, your brain and your ability to critically think and see what's going on in the markets — you have such a beautiful marketing mind that definitely inspires me to become better and more creative."
"It is such a breath of fresh air to work with people like you. Highly competent, knows what's going on, and just massively amazing people. Every single time I get on the call, I can't help but crack up and smile. Not only are we going to get shit done, but we're going to have a good time doing it."
Your Competitors Saw This
and Got Nervous.
We did this for Top One Futures. We can do it for you. The only question is whether you want to keep watching your competitors scale, or if you want to be the one they're chasing.
Let's TalkNo pitch decks. No fluff. Just a strategy conversation.