Trade The
Pool
From struggling in the US market to 833 sales, $85K revenue at 11x ROAS, and 1,007% recurring revenue growth. In 45 days.
Great Product. Wrong Language.
Zero US Trust.
Trade The Pool is the only prop firm built specifically for stock traders. 12,000+ symbols. No PDT rule. Short any penny stock with no restrictions.
The product was exceptional. The problem was everything around it.
Founded in Israel by Michael Katz, TTP had incredible design and a passionate community. But their marketing spoke like a translated document — not like a native English speaker. US traders didn't trust it. Conversions were bleeding.
Their ad accounts had no structured testing methodology. No attribution tracking. No lead generation system. No email nurture sequences. Traffic was being sent to the homepage instead of optimized landing pages.
YouTube was unoptimized. Creative was generic. And 95% of their target audience — American males aged 20-50 who trade stocks — was slipping through the cracks.
They needed more than an ad manager. They needed a complete marketing infrastructure rebuild — from the ground up.
Before vs. After.
The Numbers Don't Lie.
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6 Initiatives.
One Integrated System.
We didn't just run ads. We rebuilt their entire marketing infrastructure — from the words on their homepage to the emails in their funnel. Each initiative fed the next, creating a compounding growth engine.
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We Rewrote Their Voice.
In Natural English.
Trade The Pool's homepage was beautifully designed. But the copy read like it was written by someone who learned English from a textbook.
Phrases were technically correct but emotionally flat. US traders could feel something was off — and that killed trust before they ever saw the product.
We rewrote every word on the homepage in natural, conversational English. Not just translating — reframing the entire value proposition around what US stock traders actually care about.
- →"A Stock Trading Prop Firm Built to Fund Traders"
- →"You Do the Trading. We Bring the Money."
- →Pain-point questions that hit real trader frustrations
- →3-step process: Evaluate → Get Funded → Withdraw
The redesigned homepage converted significantly higher once implemented. Trust went up. Bounce rate went down. And for the first time, American traders felt like they were buying from a company that understood them.
Our Secret Sauce.
24 Messages. Real Data. Zero Guessing.
Before spending a dollar on production-quality creative, we needed to know exactly which messages would resonate with US stock traders.
So we ran our proprietary Color Block Test — 24 bold, simple static ads. Each one a single pain-point message on a colored background. No fancy design. Just raw messaging.
We tested across four categories: Capital frustrations, Prop Firm discovery, Day Trading pain points, and True/False engagement hooks. Targeted US males 35+, top 50% income, minimum 2M+ audience.
The winners became the foundation for all subsequent ad creative. We knew exactly what traders cared about — before spending big on production.
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2X Higher Conversion.
Than the Homepage.
Sending paid traffic to a homepage is like sending a customer into a department store when they came for one thing. Too many options. Too many exits.
We built a dedicated landing page that did one thing: convert stock traders into evaluation sign-ups. Every element was engineered for that single outcome.
Bold headline. Floating benefit pills. YouTube testimonials from real funded traders. Social proof with specific dollar amounts. And multiple CTA buttons with urgency-driven copy throughout.
Auto-scrolling preview of the landing page we built — converted 2X higher than the homepage
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Tens of Thousands of Leads.
From One eBook.
TTP had traffic. What they didn't have was a way to capture it.
We created a high-converting lead magnet — "How to Start Day Trading a Funded Account" by Michael Katz. Positioned as a free guide packed with strategies, risk management, and the path to funded trading.
Deployed as exit-intent popups and placed in strategic areas across the site. The result: tens of thousands of high-quality leads captured from traffic that would have otherwise bounced.
But capturing leads is only half the equation. We built a 6-email nurture sequence that moved leads from curious to converted:
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From Invisible
to Discoverable.
TTP had YouTube content. But nobody was finding it.
Videos weren't optimized for search. Thumbnails didn't grab attention. Titles were generic. Descriptions lacked CTAs. And the channel structure wasn't built for watch time.
We overhauled their entire YouTube presence — not just cosmetically, but strategically. Every change was designed to increase discovery, engagement, and conversion.
- →Thumbnail redesign for higher click-through rates
- →Title optimization with highly searched keywords
- →Description templates with CTAs and links
- →Playlist organization for watch time
- →End screen and card strategy for retention
- →Content strategy: leaderboards, funded account updates
The Ads That Printed Money.
$18K From One Video.
With pain points validated through Color Block Testing and a landing page converting at 27.8%, we had the foundation. Now we needed the creative to pour fuel on the fire.
We developed video ad creative that spoke directly to the pain points we'd already proven resonated. Real traders. Real stories. Real results.
The strategy was simple: find winners, create variations, replace underperformers. Rinse and repeat.
45 Days.
Every Number Exposed.
After implementing all six initiatives, the results spoke for themselves.
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From Audit to
11x ROAS.
Initial Audit
Conducted comprehensive audit of TTP's analytics, ad accounts, and marketing infrastructure. Identified critical gaps: no attribution tracking, no lead gen system, translated copy killing US trust, traffic going to homepage instead of optimized funnels.
Foundation Build
Rewrote homepage copy for the US market. Implemented Hyros for attribution. Set up exit-intent lead capture with Michael Katz's eBook. Built the 6-email nurture sequence. Optimized YouTube channel structure, thumbnails, and titles.
Testing & Validation
Ran the 24-message Color Block Test to identify winning pain points. Built the dedicated landing page at go.tradethepool.com. Developed video ad creative based on validated messages. Launched initial Meta campaigns.
System Activation
All six initiatives operational and feeding each other. Landing page converting at 27.8%. Lead magnet generating thousands of leads. Email nurture converting leads to buyers. Video ads driving qualified traffic.
Results Explosion
$85,932 revenue on $7,702 spend — 11x ROAS. 833 sales at $9.25 per sale. Recurring revenue up 1,007%. Profit up 200%. Mitch's single video ad generated $18K revenue. The system was printing money.
"The breakthrough wasn't one thing. It was six things working together."
Homepage copy built trust. Color Block Testing found the messages. The landing page converted traffic. Lead gen captured the rest. Email nurture closed the gap. And video creative scaled it all. Each initiative fed the next — creating a compounding growth engine that turned $7,702 in ad spend into $85,932 in revenue.
Ready to Crack
Your Market?
We turned an Israel-based prop firm into a US market powerhouse. Whether you're expanding into new markets, rebuilding your funnel, or just tired of burning ad spend — let's talk.
Let's TalkNo pitch decks. No fluff. Just a strategy conversation.