Established
Prop Firm
From bleeding $40K/month on broken ads to $4.6M in revenue at 4.8x ROAS. They weren't new — they were stuck. We fixed everything.
They Were Spending.
Just Not Converting.
This firm wasn't a startup. They had a product, a brand, and an existing customer base. They were spending $40K/month on Meta ads and thought they were doing fine.
They weren't.
Their reported 3x ROAS from Meta was a lie — inflated by platform attribution that counted view-through conversions and double-attributed organic sales. When we installed proper tracking, the real number was 1.2x ROAS. They were barely breaking even.
Their ad account was a graveyard of 47 campaigns — most running simultaneously, cannibalizing each other's audiences, with no clear structure or testing methodology.
The creatives were stock photos of laptops and trading charts. Generic headlines. No emotional hooks. No persona targeting. Every ad looked like every other prop firm ad.
They didn't need more budget. They needed someone to tear it all down and rebuild it from scratch.
Click to expand — The transformation in numbers
Three Pillars.
One Complete Restructure.
We didn't optimize their existing campaigns. We killed 73% of them on day one.
The problem wasn't budget — it was architecture. Their account had no structure, no testing framework, and no real attribution. We rebuilt everything around three pillars.
Click to expand
"Most agencies would have 'optimized' the existing mess. We burned it down and built something that actually works." — The first month was painful. Revenue dipped as we killed underperforming campaigns. By month two, the new structure was already outperforming the old one at half the spend.
Their Ads Looked Like
Everyone Else's.
Every ad in their account was a variation of the same thing: a stock photo of a laptop with a trading chart, a headline about "getting funded," and a feature list.
We replaced all of it. Built persona-specific creative angles targeting three distinct trader types — the Dream Chaser, the System Builder, and the Revenge Trader. Each persona got its own ad set, copy style, and visual treatment. Then we tested 47 variations in 30 days to find the winners.
Click to expand
Meta Said 3x.
Reality Was 1.2x.
This firm was making decisions based on Meta's self-reported data. That's like asking the fox to count the chickens.
We installed Hyros for server-side attribution, mapped every touchpoint in the customer journey, and built a reporting dashboard that showed the real numbers — not the ones Meta wanted them to see.
The truth hurt at first. But it also meant every optimization decision from that point forward was based on reality, not fantasy.
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Month Over Month.
Compounding.
Once the foundation was right — proper attribution, structured campaigns, persona-driven creatives — the growth was inevitable.
We tripled their ad spend from $40K to $120K/month, but ROAS didn't drop. It quadrupled. Because we weren't just spending more — we were spending smarter, with every dollar tracked and every creative tested.
Click to expand — 8-month revenue trajectory
The Final
Scorecard.
Eight months. Same product. Same market. Completely different outcome.
8 Months.
Broken to Dominant.
The Audit
Installed Hyros. Discovered real ROAS was 1.2x, not 3x. Killed 73% of campaigns. Mapped the entire customer journey. Revenue dipped — intentionally. We were clearing the wreckage.
The Rebuild
Launched new account architecture with persona-segmented campaigns. Built 47 creative variations targeting Dream Chasers, System Builders, and Revenge Traders. First signs of life — CPA dropped 40% in two weeks.
First Wins
New creatives started outperforming old ones by 3x. Revenue crossed $320K — already above the old monthly average. Attribution showed exactly which angles and audiences were driving real purchases.
Scale Phase
Increased spend from $40K to $80K/month. ROAS held steady at 4.2x. Launched retargeting funnels and email integration. Monthly revenue hit $580K. The system was working.
Acceleration
Pushed spend to $120K/month. ROAS climbed to 4.8x as winning creatives compounded. The firm moved from page 3 to page 1 on TrustPilot category rankings. Revenue hit $780K/month.
Dominance
Monthly revenue peaked at $920K. Total cumulative revenue crossed $4.6M. CPA stabilized at $28 — a 68% reduction from where they started. The account that was bleeding money was now a profit machine.
Different Starting Points.
Same Result: Dominance.
Top One Futures came to us with nothing — no brand, no website, no data. We built them to $9.6M in 11 months. This established firm came to us broken — spending $40K/month with nothing to show for it. We rebuilt them to $4.6M in 8 months. Different problems. Same system. Same outcome.
Read the Top One Futures Case StudySpending Money But
Not Making It?
If your ad account looks like theirs did — bloated campaigns, stock photo creatives, and ROAS numbers you can't trust — we've fixed this exact problem before. Let's talk.
Let's Fix Your AdsFree audit. Real numbers. No fluff.